Taco Bell's Crunchwrap has remained a staple on menus since its 2005 debut, but only for meat-eaters—until now, that is. The Mexican-style fast food joint is unleashing a plant-based iteration as its first-ever vegan entrée.
The all-new Vegan Crunchwrap, which has quite literally been years in the making, officially rolled out across Los Angeles, New York City, and Orlando on June 8. The soon-to-be fan-favorite menu item is stuffed with a "proprietary, boldly seasoned" plant-based protein (created by T-Bell itself) and topped with two vegan sauces: blanco sauce and vegan nacho sauce. Naturally, it's all wrapped in a crunchy tostada shell.
"Such a large part of our fandom is vegan or vegetarian, and we’re as committed to them as they are to us and our menu," Global Chief Food Innovation Officer Liz Matthews said in a press release. "That’s why we took so long, months and years, to release something this special; we wanted and needed to get it exactly right, to get it mouth-watering. Because let’s admit it, we’ve all eaten plenty of products on today’s market that don’t taste great and certainly aren’t craveable."
While the Vegan Crunchwrap is only joining select restaurants—within "notable vegan populations"—as of now, the launch is part of a trial run. One might assume that a successful test might result in a later nationwide expansion. It's safe to say we're crossing our fingers.
"Our fans are always hacking our customizable menu to try new options, especially veggie-forward," Director of Global Nutrition and Sustainability Missy Schaaphok said. "So now we’re hacking the hack, if you will, with a product that’s completely vegan as-is, right off the menu. I may be biased, but no veggie burger could compare."
The Vegan Crunchwrap is priced the same as its predecessor, between $4.99 and $6.79 depending on location. For those *not* in LA, NYC, or Orlando though, here's the some consolation news: Delish has our very own Vegan Crunchwrap recipe that you can make from home!2023-06-09T18:47:46Z dg43tfdfdgfd